Domino’s Rolls Out Self-Service Ordering Kiosks at Tropicana
Students in Private Residence Halls Tropicana Del Norte and Tropicana Gardens now have the convenience of ordering their favorite Domino’s food at their fingertips.
Los Angeles–February 15, 2013 – In order to maximize Domino’s presence and accessibility to UC Santa Barbara (UCSB) and Santa Barbara City College (SBCC) students living in Isla Vista, local Domino’s franchisee Mark Talarico needed an innovative solution. With the rollout of EMN8-powered self-service kiosks, and the help of a local student housing company, he was able to get just that – more food delivered to more students in a quick, convenient, affordable and easily-managed fashion.
Starting this semester Tropicana Student Housing residents have the ability to order Domino’s right from kiosks located in their residence halls. The added convenience provides Talarico with a solution that addresses student needs while simultaneously offering a smarter, more streamlined system to manage customer orders.
“The Tropicana Student Housing kiosk installation enhances Domino’s footprint in Isla Vista and allows us to drive more sales through EMN8’s QSR solution,” said Talarico, Owner of Domino’s Pizza in Isla Vista, CA. “We’re excited to deliver this new offering to the community along with exclusive discounts and promotions to area residents craving the fresh taste of Domino’s pizza.”
“The UCSB students and Santa Barbara City College students who live in our residence halls are up at all hours studying,” said Dave Wilcox, Executive Director of Tropicana Student Housing. “As a private student housing company we are always looking for new and innovative ways to keep our residents happy. We found the latest cutting edge technology provided by Domino’s and EMN8 helped further this goal.”
Students of the residence halls have also expressed excitement about the kiosks, an offering that is quickly growing in popularity because of their relative ease of use and special discounts available to those that use them: there is no dialing, no waiting; simply place the order and EMN8’s technology takes care of the rest.
“What’s great is you get deals, and not have to speak on the phone with the operator like in the past. Plus, my building has two kiosks so depending where you’re located in the building, it’s very convenient,” mentioned Ryan Fluence, a student at Santa Barbara Community College.
“When I first touched the screen a woman spoke to me explaining my options. There were a ton of options! I also noticed it gave me a reasonable delivery time. The machine was very convenient and easy to use! It helped me with every step of the way. I think every building should have one of these! Very cool,” said Giana Olivieri, a UCSB student.
As the quick service industry in the United States reached $160 billion in 2011, Domino’s ranked #12 in the US and is currently the #2 pizza franchise. Through a partnership between EMN8 and Domino’s, Domino’s franchises have seen an increase in revenue and are working to expand the availability of the solution to additional markets in 2013 based on positive test rollouts.
EMN8 Inc. designs, builds and delivers self-service platforms for the restaurant and retail industries. The company’s digital solutions increase transactions, while delivering operational efficiencies, enhanced brand engagement, gross margin improvement and customer loyalty. With cross-platform integration across online, in-store kiosk and mobile, EMN8 Inc. provides seamless, multi-channel customer experiences, and products that leverage innovative technology, design, cash and payment card handling, and integration with leading consumer applications. EMN8 Inc. currently supports tens of millions of guest transactions for global and regional brands such as, Burger King, The Counter, CPK, Domino’s, and Jack in the Box, KFC, Taco Bell and YUM! Brands International. For information visit www.emn8.com.
About Tropicana Student Housing
Tropicana Student Housing, www.tropicanastudenthousing.com, offers private residence halls and apartments for students attending the University of California at Santa Barbara (UCSB )and Santa Barbara City College (SBCC). Tropicana Del Norte Residence Hall caters to incoming UCSB freshmen; Tropicana Gardens Residence Hall serves students attending Santa Barbara City College, and the Villas at Tropicana is a college apartment community for upperclassmen. Tropicana Student Housing is also host to more than 90 summer camps annually and has been the proud summer home of Michael Jordan’s Flight School since 1995. For more information, please contact Wendy Ballard, Director of Marketing at (805) 968-0351.
Weber Shandwick on behalf of EMN8, Inc.